Kajabi Pricing: What You'll Really Pay at $0, $1,000 and $5,000 in Sales

"How much is Kajabi?" The short answer is $179, $249 or $499 a month. The longer answer depends on how many contacts you have, which payment processor you use and whether you need features that only start on a higher plan.

This guide shows the real monthly bill at $0, $1,000 and $5,000 in sales, and at 2,500 vs 10,000 contacts, with the math written out. We also explain what each plan unlocks, who it suits, and the cheaper options if the price is more than you need right now.

We don't sell Kajabi and we haven't paid for it. Every number below comes from Kajabi's pricing and help pages at the time of our last check.

Quick verdict

1. 1

   Kajabi Basic: cheapest Kajabi plan

   $179/mo ($143/mo yearly) · 30-day money-back guarantee

   5 products and 2,500 contacts. Use Kajabi Payments or PayPal to skip the extra processor fee.

   See Kajabi's plansRead our notes
2. 2

   Systeme.io $0 way to test first

   Free plan; paid from $17/mo

   Funnels, email and a course with 0% platform fee, before you commit $179.

   Start Systeme.io freeRead our notes
3. 3

   Teachable Course-first, lower entry

   From $39/mo · 7-day trial

   Builder is $89/mo with 0% transaction fee on Teachable Payments.

   Try Teachable freeRead our notes

Prices checked Nov 2026. Plans change, so please confirm on each vendor's site.

On this page

1. Kajabi pricing at a glance
2. Real monthly cost at $0, $1,000 and $5,000 in sales
3. Cost by list size: 2,500 vs 10,000 contacts
4. What each Kajabi plan adds
5. Extra costs to budget for
6. Free trial, money-back guarantee and what you get to test
7. Monthly vs yearly billing
8. Is Kajabi worth the price?
9. Cheaper or better-fit alternatives
10. How to pick a Kajabi plan
11. FAQ
12. The bottom line

Kajabi pricing at a glance

Kajabi has three plans and no permanent free plan. Prices below are monthly billing and yearly billing (shown per month). Please confirm on Kajabi's official pricing page before you buy.

Kajabi's page says yearly billing saves 20%. That matches the math: $143 ÷ $179 is about 80%.

Every plan includes unlimited funnels, landing pages and marketing emails, plus a custom domain. That's a real strength: many cheaper tools cap funnels or charge for email by list size.

Real monthly cost at $0, $1,000 and $5,000 in sales

The sticker price isn't the whole bill. Kajabi takes no revenue share if you use Kajabi Payments. If you use another processor (except PayPal) where Kajabi Payments is available, add 2% on Basic, 1% on Growth or 0.5% on Pro.

The table shows plan price plus Kajabi's own fee, on monthly billing. Card processing (Kajabi Payments lists 2.9% + 30¢ on Basic, US entities) applies on top either way, so we leave it out.

The math:

• Basic with your own Stripe at $1,000: $179 + 2% of $1,000 = $179 + $20 = $199.
• Basic with your own Stripe at $5,000: $179 + $100 = $279. That's $3,348 a year, against $2,148 on Kajabi Payments.
• Growth with your own Stripe at $5,000: $249 + 1% of $5,000 = $249 + $50 = $299.
• At $10,000, Basic with your own Stripe is $179 + $200 = $379, and Growth is $249 + $100 = $349.

On your own Stripe account, Growth becomes cheaper than Basic above $7,000 a month in sales. At $7,000, Basic is $179 + $140 = $319 and Growth is $249 + $70 = $319. This only counts Kajabi's fee; Growth also has a slightly lower Kajabi Payments card rate (2.8% + 30¢, against 2.9% + 30¢ on Basic).

Cost by list size: 2,500 vs 10,000 contacts

Contacts are the other lever. Basic includes 2,500, Growth 25,000 and Pro 100,000. Kajabi's pricing page also says contacts come "in blocks of 25,000 for $125 a month, at any size."

A list of 3,000 puts you on Growth, because Basic plus one block would be $304 for room you may not need. So the practical step is at 2,500: from $179 to $249, a $70 jump.

Putting contacts and sales together (monthly billing, Kajabi fee only):

At 10,000 contacts over a year on monthly billing, Growth is $249 × 12 = $2,988. Paid yearly, it's $199 × 12 = $2,388.

Enter your own monthly sales and payment setup to see what Kajabi and other course platforms cost once plan price and platform fees are added.

You can also use our real cost calculator on its own page.

What each Kajabi plan adds

Plans differ by more than contacts. Here's where the features that creators ask about first appear.

On Kajabi's page, the branded mobile app shows as "Included ($199/mo value)" on Pro, and the API as "Included ($25/mo value)". Those are Kajabi's own value labels, not separate prices.

Basic ($179): who it's worth it for

Basic suits a creator with one or two core offers, a list under 2,500 and steady sales. Five products go quickly: a lead magnet, a mini course and a membership already use three. If you want Kajabi's marketing tools and don't need an affiliate program, Basic covers the essentials.

It's a heavy fixed cost if you have no revenue yet. $179 a month is $2,148 a year before a sale.

Growth ($249): who it's worth it for

Growth is where most of the "grown-up" features begin: your own affiliate program, no Kajabi branding, 50 products, 25,000 contacts and 11 admin users. It tends to make sense once your list passes 2,500 or when partners and affiliates drive sales. The extra $70 a month also buys the lowest-cost route to 25,000 contacts.

Pro ($499): who it's worth it for

Pro adds the branded mobile app, API access, 3 websites, 3 communities, unlimited products and 100,000 contacts. It's built for established businesses with large lists or multiple brands. For one course business with a modest list, it's likely more than you need.

Extra costs to budget for

Kajabi's pricing is simpler than many platforms, but a few items belong in your budget.

• Card processing. Kajabi Payments lists 2.9% + 30¢ (Basic), 2.8% + 30¢ (Growth) and 2.7% + 30¢ (Pro) for US entities. At $1,000 in sales on Basic, that's about 2.9% × $1,000 = $29, plus 30¢ per sale. Other platforms charge processing too, so it's not unique to Kajabi.
• The third-party processor fee. 2% / 1% / 0.5% by plan, covered above. It excludes PayPal and Kajabi Payments.
• Contacts beyond your plan. $125 a month per extra block of 25,000.
• A domain and email address. Kajabi includes a custom domain on every plan. A custom email domain is locked during the trial.
• Time. Kajabi's marketing is unlimited, but you still have to build the funnels and emails.

Kajabi's pricing header says "No revenue sharing." That holds with Kajabi Payments or PayPal. The same page lists the processor fee for other providers where Kajabi Payments is offered, so choose your payment setup before you compare.

Free trial, money-back guarantee and what you get to test

Kajabi has no permanent free plan. It offers:

• A trial of up to 14 days. Kajabi's help center says the maximum is 14 days and "extensions are not available."
• A card authorization hold. The trial uses a card hold. We didn't verify the amount, so please check it when you sign up.
• Locked features during the trial. Bulk contact import, a custom email domain and some automation actions are locked.
• A 30-day money-back guarantee. Kajabi's pricing page says "every plan has a 30-day money-back guarantee."

If you're bringing an existing list, you'll probably need a paid plan to test a full migration, since bulk import is locked in the trial. The money-back guarantee is a safety net, but you still pay up front, so time your test when you can build and publish quickly.

Monthly vs yearly billing

Yearly billing is the clearest saving Kajabi offers.

Yearly billing means paying for twelve months in advance, so it fits best once you've confirmed Kajabi works for you. Starting with a month-to-month plan or the trial, then switching to yearly after your first few sales, keeps your risk lower.

Combine it with the payment setup: Basic on yearly billing with Kajabi Payments is $143 a month, against $279 for Basic on monthly billing with your own Stripe at $5,000 in sales.

Is Kajabi worth the price?

It can be. Kajabi earns its price when:

• It's a small share of revenue. At $10,000 a month in sales, Basic is $179, under 2%.
• You use the bundle. Courses, community, coaching, email and funnels in one place can replace several tools.
• Your list is already large. Growth includes 25,000 contacts with unlimited marketing emails.
• You want a branded app and a premium finish.

It's harder to justify when you're pre-revenue, selling one low-priced offer, or paying a separate email tool you won't replace. For a deeper "is it good" view, see our Kajabi alternatives guide.

Cheaper or better-fit alternatives

If $179 is more than you need today, these are the options we'd look at first. We compare them in depth elsewhere; this is the price view.

Teachable Starter's 7.5% fee is 7.5% × $1,000 = $75 at $1,000 and 7.5% × $5,000 = $375 at $5,000. Builder charges no Teachable transaction fee with Teachable Payments. Card processing applies on all of them.

Systeme.io. Systeme.io has a free plan (2,000 contacts, 1 course, 500 students) and paid plans at $17, $47 and $97 a month, with 0% platform fee on every plan. At 10,000 contacts, Webinar is $47 against Kajabi Growth's $249. The trade-offs are polish, funnel caps (10 on Startup, 50 on Webinar) and a need to send from your own domain. Read the Systeme.io vs Kajabi comparison for the full gap.

Start Systeme.io freeFree plan: 2,000 contacts, 0% transaction fees

Teachable. Starter is $39/mo and Builder $89/mo ($29 and $69 on yearly billing). There's a 7-day trial and a 30-day money-back guarantee. Builder adds an affiliate program, which on Kajabi starts at $249. If you mainly sell courses, it can cost a lot less than Kajabi.

Try Teachable free7-day trial, 30-day money-back guarantee

Kit for email. Kajabi bundles email. If you split the job, Kit's Free plan covers up to 10,000 subscribers without email sequences, and Creator is $139/mo at 10,000 subscribers on monthly billing. Teachable Builder ($89) plus Kit Creator ($139) is $228 a month, only $21 under Kajabi Growth, so the savings narrow at big lists. Contact definitions also differ between tools.

Try Kit freeFree up to 10,000 subscribers

The wider comparison, including Thinkific and Podia, is in our Kajabi alternatives guide. For email costs by list size, see the best email marketing for creators.

How to pick a Kajabi plan

Use your tightest limit:

• Under 2,500 contacts, up to 5 products, no affiliate program: Basic. Choose Kajabi Payments or PayPal to avoid the 2% fee.
• Over 2,500 contacts, or you want affiliates or no Kajabi branding: Growth.
• A branded app, API access, or a list heading toward 100,000: Pro.
• Pre-revenue or still validating an offer: consider testing on a free plan first, such as Systeme.io's, then move to Kajabi when the revenue supports it.

FAQ

How much does Kajabi cost per month?

On monthly billing, Basic is $179, Growth is $249 and Pro is $499. On yearly billing they are $143, $199 and $399 per month.

Does Kajabi charge transaction fees?

Kajabi takes no revenue share if you use Kajabi Payments. If you use another processor (except PayPal) where Kajabi Payments is available, add 2% on Basic, 1% on Growth or 0.5% on Pro. Card processing applies either way.

Does Kajabi have a free plan?

No permanent free plan. There's a trial of up to 14 days with a card authorization hold, and a 30-day money-back guarantee on every plan, per Kajabi's pages.

How many contacts does each Kajabi plan include?

Basic includes 2,500, Growth 25,000 and Pro 100,000. Extra contacts come in blocks of 25,000 for $125 a month.

Which Kajabi plan has the affiliate program?

Growth is the first plan with your own affiliate program, and the first that removes Kajabi branding. The branded mobile app is Pro only.

Is Kajabi cheaper if I pay yearly?

Yes. Basic saves $432 a year, Growth $600 and Pro $1,200, per Kajabi's pricing page.

The bottom line

Kajabi Basic is $179 a month, Growth $249 and Pro $499, and your real bill depends on contacts and payment setup. With Kajabi Payments or PayPal, you pay the plan price. With your own processor in a Kajabi Payments region, Basic at $5,000 in sales rises to $279.

If you're established and use the whole bundle, Kajabi is a fair premium buy. If you're still proving an offer, testing for $0 first costs less to learn from.

Start Systeme.io freeFree plan: 2,000 contacts, 0% transaction fees

Want Kajabi's current prices? See Kajabi's plans.