"MailerLite Pricing: What You'll Really Pay at 500 to 10,000 Subscribers"

You searched "MailerLite pricing" because you want one answer: what will this cost me next month, and what will it cost when my list grows?

MailerLite's price depends on two things: how many subscribers you have, and which of its two paid plans you pick. We pulled the numbers from MailerLite's own pricing data, so below you'll find the free plan's limits, every paid tier from 500 to 25,000 subscribers, the monthly send limit that can catch people out, and the dollar savings from paying yearly.

Quick verdict

1. 1

   MailerLite Best for a low-cost welcome sequence

   Free up to 250 subscribers; Comfort $12/mo at 500

   Free covers 3 automations, so a short welcome sequence can run before you pay. Comfort is the sensible first paid plan.

   See MailerLite's plansRead our notes
2. 2

   Kit Best if you only send newsletters

   Free up to 10,000 subscribers; Creator $39/mo at 1,000

   Kit's free plan holds far more subscribers, but has no sequences.

   Try Kit freeRead our notes
3. 3

   Systeme.io Cheapest all-in-one

   Free up to 2,000 contacts; Startup $17/mo

   Email, funnels and a course in one account.

   Start Systeme.io freeRead our notes

Prices checked Nov 2026. Plans change, so please confirm on each vendor's site.

On this page

1. MailerLite pricing at a glance
2. What you'll really pay at 500, 1,000, 2,500, 5,000 and 10,000 subscribers
3. The send limit: where Comfort and Power really differ
4. Which plan do you need for an automated welcome sequence?
5. What the free plan includes (and what it doesn't)
6. Monthly vs yearly billing: how much you save
7. Extra costs to budget for
8. Cheaper or better-fit alternatives
9. Check your own number
10. FAQ
11. Bottom line

MailerLite pricing at a glance

MailerLite has a free plan and two paid plans. The fact sheet we work from calls the middle plan Comfort. MailerLite's own page data labels it "growing", and the plan on top, which we call Power, is labeled "advanced" in the same data. If you see "Growing" or "Advanced" on the pricing page, those are the same plans.

Here is every paid tier on monthly billing, with the yearly-billing price per month (10% off) next to it.

Prices are monthly billing in USD at the time of our last check. Please confirm on MailerLite's official pricing page before you buy.

Notice that the tiers are ceilings. If you have 1,100 subscribers, you are on the 2,500 tier, and you pay $33 on Comfort. The price moves when you cross a ceiling, not smoothly with each new subscriber.

The gap between Comfort and Power is $13 at 500, $20 at 1,000, $16 at 2,500, $20 at 5,000, $40 at 10,000 and $60 at 25,000.

What you'll really pay at 500, 1,000, 2,500, 5,000 and 10,000 subscribers

Here is the cost at five list sizes. The last two columns show a full year on Comfort and Power if you pay yearly, which is 12 months at the 10% discounted rate.

The math, using 5,000 subscribers as the example:

• Comfort: $49 × 12 = $588 on monthly billing. With 10% off: $588 × 0.90 = $529.20.
• Power: $69 × 12 = $828 on monthly billing. With 10% off: $828 × 0.90 = $745.20.

That $240 a year difference between the plans at 5,000 subscribers on monthly billing ($216 on yearly billing) is what you are paying for Power's unlimited sending. Whether it is worth it depends on how often you email, and the next section is about exactly that.

The send limit: where Comfort and Power really differ

This is the part of MailerLite pricing that is easy to miss. Comfort has a monthly email cap, and Power does not.

MailerLite's pricing page says Comfort sends "10× the ceiling of your subscriber tier each month". Power "includes unlimited monthly emails, subject to our fair use policy."

The cap is based on your tier ceiling, not on how many subscribers you have today. Here is what that gives you:

For example, on the up-to-1,000 tier MailerLite gives you 10,000 emails a month. If you have 600 subscribers on that tier, you still get the full 10,000.

A quick send-volume check

Count one email as one message to one subscriber. Multiply sends per month by your subscribers, then compare to your cap.

Here is a full 1,000-subscriber list on Comfort (10,000 emails a month):

So a weekly or twice-weekly newsletter fits on Comfort at any tier, because those patterns send at most about 9 emails per subscriber and the cap works out to 10 per subscriber on a full tier. A daily email does not fit, which is the situation where Power's unlimited sending starts to earn its higher price.

Two cautions:

• A tier that is not full gives you more room, since the cap uses the ceiling. A list of 3,000 on the 5,000 tier has 50,000 emails to spend, or about 17 per subscriber.
• We could not confirm from MailerLite's pricing data whether automation emails and campaign emails share the same count. If you run a welcome sequence plus a newsletter, check MailerLite's help center for how it counts, then add your sequence emails to your estimate. The weekly and twice-weekly numbers above leave some room, but they are only a planning guide.

The same check works on the free plan. Its limit is 2,500 emails a month at up to 250 subscribers. A weekly newsletter to 250 people is about 1,000 to 1,250 emails a month. Twice a week is about 2,000 to 2,250. Both fit, with a daily email (7,500) not fitting.

Which plan do you need for an automated welcome sequence?

For most beginners, the free plan is enough to start. MailerLite's free plan includes "campaigns, automations, a website, a landing page, and signup forms", and the free limit is 3 automations.

A welcome sequence is typically one automation: a trigger (someone joins your list) followed by two or three timed emails. That uses one of your three automations, not three. Our how to start an email list guide includes three copy-paste welcome emails that fit this setup.

So the plan you need depends on where you are:

• Under 250 subscribers, weekly newsletter, one welcome sequence: Free is enough on paper.
• Over 250 subscribers: You need a paid plan, and Comfort is the lower-cost one ($12/mo at the 500 tier).
• Daily sending or very large sends on a small tier: Power, for the unlimited monthly emails.

One thing we can say plainly: the documented difference between Comfort and Power in our fact sheet is the send limit. The pricing page may list other feature differences. We have not paid for either plan, so please check the plan comparison on MailerLite's page for features you care about before choosing Power for something other than volume.

What the free plan includes (and what it doesn't)

MailerLite describes the free plan as "up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms".

What the free plan does well: it lets you run a real welcome sequence, build a landing page and collect signups without paying. That is more than some bigger free plans allow. Kit's free plan, for example, holds up to 10,000 subscribers but has no sequences or visual automations.

What it does not do: it stops at 250 subscribers. A newsletter with a steady Pinterest or blog audience can pass that in a few months, so it is worth knowing your next-step price before you start. At 500 subscribers, Comfort is $12 a month.

MailerLite's free plan is its own official offering. Please confirm the current limits on its pricing page before you rely on them.

Monthly vs yearly billing: how much you save

MailerLite's annual billing is 10% off. In dollars, with the 12-month math shown:

At 1,000 subscribers on Comfort, that is $228 × 0.10 = $22.80 saved, or about $1.90 a month. For a new list, that is small. At 10,000 subscribers on Power it is $154.80, which is more meaningful.

Our suggestion for beginners: stay on monthly billing until you are sure the tool fits, and your list size has settled. A growing list moves you up a tier, and the yearly savings are modest relative to the flexibility of leaving. If you have been on a plan for several months and the tier is not changing, yearly billing is a reasonable way to trim the bill. Please confirm at checkout how the yearly charge is billed.

Extra costs to budget for

From the pricing data we use, we do not see per-email overage charges or add-on fees listed for MailerLite, so the real costs to plan for are these:

• Crossing a subscriber tier. The price steps up at each ceiling: for example, from $33 at 2,500 to $49 at 5,000 on Comfort, which is $16 more a month.
• Hitting the Comfort send limit. If you outgrow it, the move is to Power. At 1,000 subscribers that is $19 to $39, which is $20 more a month.
• Your own domain for sending. This is not a MailerLite charge, but a sender address on a domain you own is usually worth setting up. Our how to start an email list guide explains why.

We have not confirmed other add-ons from MailerLite's pricing data, so we are not listing any. If you need something specific, such as extra user seats beyond the 2 on the free plan, ask MailerLite or check its pricing page.

Cheaper or better-fit alternatives

MailerLite is low-cost for a dedicated email tool, but it is not the only way to keep a bill small. Here is a rough comparison for a creator who wants an automated welcome sequence, on monthly billing. Where a tool has a free plan that cannot run sequences, we show the paid plan.

Notes on those numbers: Systeme.io's free plan covers 2,000 contacts but is limited to 1 workflow, so we show Startup for a real sequence. Kit's free plan covers up to 10,000 subscribers for newsletters, but sequences need Creator. beehiiv's free plan covers up to 2,500 subscribers with one welcome email, and a multi-step sequence needs Lite or higher.

Kit is the pick if you only send newsletters and want to stay at $0 for a long time, since its free plan goes to 10,000 subscribers. We cover its plans in Kit pricing.

Try Kit freeFree up to 10,000 subscribers

Systeme.io is the lowest monthly bill in the table above, because email comes bundled with funnels, a checkout and a course. It also lists unlimited email sending on every plan. The trade-off is that it is an all-in-one, not a pure email tool.

Start Systeme.io freeFree up to 2,000 contacts

beehiiv suits writers whose newsletter is the product. It is the most expensive of the four for sequences at 1,000 subscribers, but its free plan is generous for newsletters, up to 2,500 subscribers.

Start beehiiv freeFree up to 2,500 subscribers

For the full comparison of who should pick which, read our best email marketing platforms for creators guide.

Check your own number

Move the slider to your list size, or the size you expect in a year, and say whether you need an automated welcome sequence. You'll see MailerLite next to the other platforms.

FAQ

Is MailerLite free?

MailerLite has a free plan. Per MailerLite's pricing page, it covers up to 250 subscribers, 2 user seats and 2,500 monthly emails, plus campaigns, automations, a website, a landing page and signup forms. Past 250 subscribers you need a paid plan.

How much does MailerLite cost per month?

On monthly billing, Comfort runs from $12 at 500 subscribers to $179 at 25,000. At 1,000 subscribers it is $19, at 5,000 it is $49 and at 10,000 it is $89. Power is $25 at 500, $39 at 1,000, $69 at 5,000 and $129 at 10,000.

What is the difference between Comfort and Power?

The difference we can document is sending volume. Comfort allows 10× your subscriber tier ceiling in emails each month, such as 10,000 emails on the 1,000 tier. Power "includes unlimited monthly emails, subject to our fair use policy." Check MailerLite's plan comparison for any other differences.

Do I need a paid plan to send an automated welcome sequence?

Not at first. The free plan includes 3 automations, and a welcome sequence usually uses one. Once you pass 250 subscribers, you need a paid plan, and Comfort at $12 a month for the 500 tier is the cheaper one.

Does MailerLite charge for going over my email limit?

We did not find an overage charge in the pricing data we use. The send limit is described as a cap on Comfort, and Power is the plan with unlimited monthly emails. If you expect to be near the limit, please confirm with MailerLite how it handles it.

How much does yearly billing save?

MailerLite takes 10% off for annual billing. Comfort at 10,000 subscribers is $89 a month, or $80.10 a month on yearly billing, which saves $106.80 across 12 months. Power at 10,000 goes from $129 to $116.10 a month.

Bottom line

MailerLite is a low-cost way to get automations in a dedicated email tool. The free plan holds 250 subscribers and runs 3 automations. After that, Comfort is $12 at 500, $19 at 1,000 and $49 at 5,000, and Power makes sense mainly when your sending volume outgrows Comfort's 10× limit.

For a weekly or twice-weekly newsletter, Comfort fits at any tier. Start free, move to Comfort when you pass 250 subscribers, and stay on monthly billing until your tier settles.

See MailerLite's plansFree plan for up to 250 subscribers